Name: Blackstone University | Lunch 'n Learn: The Secret Sauce of Content Marketing
Start: 2016-04-13T12:00:00+00:00
End: 2016-04-13T13:00:00+00:00
Location: Blackstone Media

Content? What, like words? Yes, but not just words. Videos, photographs, art and now virtual reality all work together to help carry messages of all types. If crafted strategically, and distributed effectively, those messages help tell a much bigger story — the story of your brand and products, a story that gains strength with each Facebook interaction, retweet, download and email click. Now we have arrived at content marketing, and it’s time to wrangle it all in. Register now. How does one ensure that their content marketing efforts are focused and effective? How do you know what types of content will work best with your business? Join Blackstone Media for an intriguing session that dives into the secret sauce behind content marketing. Takeaways include:

How to cut through the clutter - Learn how to make your message stand out in a crowd. Hear about what successful content marketers are doing to get their message out there.
Building a framework - Leave with an easy-to-use framework for developing your content marketing program. From understanding your audience to crafting your messaging and measuring success, we’ll give you the tips for success.
Understanding the evolution - The emergence of social media and information sharing platforms has changed the world of marketing. What’s next? Learn about the must-have tools and channels of today, and what to expect tomorrow.
Lunch is included with registration, and parking is available at metered spots, or in the Muhammad Ali, Science Center and Center for the Arts parking garages.

Lunch included. Parking is available at metered spots, in Muhammad Ali Center garage, and in the Kentucky Science Center parking lot. About Blackstone University: Every month we will offer an educational lunch session covering various topics in the world of digital marketing and web development. Lunch is included with registration, so make sure to reserve your seat at our next session.