Name: Maximize Your Digital Marketing ROI Through Customer Data Segmentation
Start: 2016-04-13T11:30:00+00:00
End: 2016-04-13T13:00:00+00:00
Location: OOHology

Segmenting your communications can improve your digital marketing campaigns by leaps and bounds (read on -- we have the data to prove it!). Marketers are starting to realize the importance of segmentation in their digital communications. In fact, according to the MarketingSherpa Email Marketing Benchmark Report, 32% of marketers say segmenting their database is one of their organization's top objectives in the next 12 months. Furthermore, 52% of marketers say they have a great need to improve customer database segmentation. So if you aren't slicing and dicing your database into various segments and tailoring the content in your marketing to those individual groups of contacts, we think you could use some convincing. Register now. In this event, you will learn why all marketers should be segmenting their data and how to do it best. Agenda

11:30-12:00 - Lunch & Networking
12:00-12:30 - Ashley Craig & Anthony Antonicello
12:30-1:00 - Questions & Networking