Christoph Trappe, a nationally known keynote speaker on the subject of storytelling in marketing, is the featured presenter at the April gathering of the Louisville Digital Association. Trappe’s latest book Get Real: Telling Authentic Stories for Long-Term Success, is the core subject of the talk.
Trappe is a globally-recognized content marketing expert who frequently headlines conferences with his Authentic Storytelling messages. His current role has him as director of content for MedTouch, an organization which advises hospitals and healthcare organizations on content marketing, which has offices in Louisville. In 2015, he was named the Internet Marketer of the Year by the Internet Marketing Association.
“We’ve moved from content marketing to app development to practical use of the latest social tools so far this year,” said LDA president Jason Falls. “But having the opportunity to bring Christoph Trappe to town made this event a must-do. We think it’s a must-attend as well. He truly has an expert-level understanding of how to apply content marketing across large and small organizations to drive not just engagement, but bottom-line metrics as well.”
The LDA will be giving away several copies of Trappe’s book during the event. Hors d’oeuvres and Mellow Mushroom’s regular cash bar will be available. Admission is free, but please register as seating will be limited.
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